VTXOA - View Single Post - Harley pulls the plug on the LiveWire
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post #80 of (permalink) Old 10-22-2019, 06:39 PM
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Join Date: Jun 2004
Location: Denver and Chicago
Posts: 8,362
Originally Posted by vtox View Post
It must be worth it to some folks, they're still out there making and selling them after 118 years......
Thatís the beauty of the free market.

You like it? Buy it. I find HD to be pretty bikes for sure. I love looking at them.

The issue for HD is that their market is shrinking. Boomers are dying off. And gen x is not interested in HD like the boomers. The millennials are not attracted at all.

What should they do? They wonít keep the margins or the market share if they canít figure out a way to broaden their appeal.

Do not go gentle into that good night. Rage, rage against the dying of the light - Dylan Thomas
All that is necessary for the triumph of evil is that good men do nothing - Edmund Burke
If you can, help others; if you cannot do that, at least do not harm them. - Dalai Lama
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