Join Date: May 2010
Location: Calgary, Alberta, Canada
It's not just millenials, gen-Z is not purchasing toys either. Many of these people grew up with video games, smartphones and social media. Riding bikes, and for that matter, outdoor enjoyment toys seems very low on the list. It's not that there are none that enjoy these things, but there are more than enough that would rather not. Much of the sense of entitlement we experience from these generations speaks to a lack of ambition. Without ambition one cannot afford such toys. I know more kids now that cannot drive a car (no license), never really learned to ride a bicycle, and have no desire to acquire a car or bike. They seem happy to live through social media and order food online from UberEats or something. Again, it's not all by any stretch, but enough that the number of individuals purchasing toys is diminished.
I also think there's additional financial pressure on these generations that limit spendable cash. Many don't understand working and saving for what one wants. Many find themselves well in debt before a car or motorcycle is even a consideration, and by that time, there's just no way to make it happen. I am seeing a lot of this in my son's circle of friends.
'12 Road Glide Ultra, Kuryakyn Alley Cat intake, Jackpot Super Duals header, Jackpot HiRoller mufflers, PV Tuner, Daymaker LEDs